Upperkut campaigns receive CALM awards!

The Public Service Alliance of Canada (PSAC) and Teamsters Canada both won major awards at the recent Annual Conference of the Canadian Association of Labour Media held on May 14, 2016 in Québec City. Upperkut is proud to have created, produced and deployed these important union campaigns.

During the CALM Awards Night that recognizes excellence in campaigns produced during the previous year, the “Vote to stop the cuts” campaign from the PSAC , as well as the Teamsters Canada campaign about beer in brown bottles both received awards.

Teamsters Canada received the award for the best short video created for the “Long live beer in brown bottles” campaign. This campaign, aimed at defending workers in Québec’s largest breweries and to encourage more economical and ecological beer consumption, generated more than 90,000 video views, 4 million Web impressions and 3 million radio impressions.

For its part, the PSAC was awarded the prize for best social media campaign as part of its “Vote to stop the cuts” campaign. Aimed at defeating Stephen Harper’s Conservatives during the last federal election, this impactful message resonated strongly with Canadians all across the country, garnering more than 5 million video views and generating more than 226 million Web impressions. This campaign was singled out by the press and influencers throughout the Web.

“We’re very happy that our union partners won these prizes,” noted Marc Desnoyers, director of client services at Upperkut. “It’s evidence of the quality of their work as communicators, and we’re proud to have helped in the strategic, creative and media-related aspects of these fine campaigns. It’s also an honour for a Quebec-based agency to have won awards for a pan-Canadian campaign executed in English and French.”