For several years, Upperkut has collaborated with the Office de consultation publique de Montréal (OPCM) to develop communications campaigns for the various public consultations it was mandated to undertake.
Recently, the organization requested the agency to create a communications campaign to celebrate the OPCM’s 10th anniversary, and to disseminate it on different platforms. “We are proud to work with the OPCM, because not only does it allow us the opportunity to reflect collectively on crucial urban issues, but as well to stimulate democratic participation. A real privilege for an agency as socially conscious as ours is,” says Serge Leathead, Upperkut’s president.
Over the years, the agency has created communications campaigns regarding the future of Griffintown with the theme “Regards sur l’avenir”, about the future of Old Montreal with the theme ” Faire du neuf avec le Vieux” (Out of the Old, something new), and on the place of urban agriculture with the theme ” Montréal, un avenir à cultiver” (Montreal: cultivating the future). This campaigns have been deployed in printed material, ads, flyers, websites, videos and special events.
Created in 2002 by the city of Montreal, the OPCM is an independent organization charged with surveying the general public about questions of urbanism and land-use planning.