Les Grands Ballets
Upperkut has worked with Les Grands Ballets Canadiens de Montréal for nearly seven years. The agency has supported many communication initiatives for this great ballet company founded in 1957 by Ludmilla Chiriaef.
The agency participated in the development of the logo for the Grand Ballets and in the creation and production of advertising campaigns to launch seasonal programming, including the production of promotional videos for TV and social media.
“Obviously, the cultural sector has been subjected to immense financial pressure because of funding cuts. We have to double our creativity to develop original and efficient concepts that take into account these new financial imperatives. It’s a big challenge and a great honour to work for this great institution,” says Serge Leathead, president of the agency.
Upperkut was also responsible for the development of the Nutcracker Market and communication platforms for the last three funding galas for Les Grands Ballets, as well as creating the graphic platform for Dance Therapy.Nike