Design Montréal Open House
Upperkut is proud to have participated for the first time in the Design Montréal Open House in May 2013. A host of Montrealers visited Upperkut’s award-winning offices, which created a buzz on 15,000 websites throughout the world, among them the renowned American magazine The Cool Hunter.
It’s thanks to the diverse talents of some 25,000 creative people that Montreal was designated a UNESCO City of Design. To honour this title, every two years a selection of renowned designers and architects open their doors to offer the public a view of their creative universe. This year, more than 110 addresses were opened to the general public.
Visitors benefited from this rare occasion to meet Upperkut’s enthusiastic team and to better understand how great ideas are born and developed on a daily basis.
In addition to being able to follow the creative course of some campaigns, the public was able to discuss them with agency and staff, see interactive presentations and attend theremin performances. “We really appreciated these exchanges with Montrealers and design fans everywhere. It’s great to see to what extent this discipline truly nourishes creativity,” Marc Hallé, the studio director, tells us.